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Product Madness Inc is seeking a CRM Manager to enhance player engagement and retention through innovative live campaigns in a fully remote role. The ideal candidate should possess strong CRM management skills and a data-focused approach, particularly within the gaming or social casino sectors.
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Job Summary
The role is central to delivering live campaigns that excel in driving revenue while improving player engagement and retention.
Candidates will collaborate closely with Principal GameOps Managers and various teams to implement in-app events, sales, and lifecycle flows.
Product Madness fosters an inclusive culture where team members are encouraged to be their very best every day.
Matching Summary
Match Score: 75
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Product Madness Inc is seeking a CRM Manager to enhance player engagement and retention through innovative live campaigns in a fully remote role. The ideal candidate should possess strong CRM management skills and a data-focused approach, particularly within the gaming or social casino sectors.
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Skills & Requirements
Must-have
LiveOps experience in F2P or Social Casino
Data-driven segmentation and AB testing
In-app engagement event implementation
Cross-functional collaboration with Product and QA
Marketing toolkit development and optimization
Nice-to-have
Proactive approach to continuous improvement
Ability to build positive relationships
Experience working with data scientists
Strong written and verbal communication skills
Prioritization under pressure in dynamic environment
Key Requirements
University degree in Business Administration, Marketing, or IT preferred