Competitive base salary; eligible for equity award...
Fully remote
Hands-on customer data platform experience
Identity resolution and audience segmentation
Translate marketing needs to technical specs
This role owns the Customer Data Platform roadmap, translating marketing needs into durable platform capabilities for audience activation
Job Summary
This role owns the Customer Data Platform roadmap, translating marketing needs into durable platform capabilities for audience activation.
The position requires leading cross-functional teams to drive new integrations across paid channels and messaging platforms while managing vendor relationships.
Candidates must demonstrate strong written communication to align distributed teams and use AI tools to enhance their own workflow efficiency.
Matching Summary
This role owns the Customer Data Platform roadmap, translating marketing needs into durable platform capabilities for audience activation.
Salary
Competitive base salary; Eligible for equity awards based on experience and performance; Benefits included
Skills & Requirements
Must-have
Hands-on Customer Data Platform experience
Identity resolution and audience segmentation
Translate marketing needs to technical specs
Lead through influence with engineers
Strong written communication skills
Read data models and event schemas
3+ years product management experience
Nice-to-have
Experience with Hightouch or Braze tools
Managing SaaS vendor relationships
Paid media activation integration experience
Reverse ETL tooling knowledge
AI application in daily work
Key Requirements
3+ years in product management role
1+ year on martech or data platform product
Fluency in identity resolution and activation
Ability to scope data work and pressure-test proposals