Senior Manager, Brand And Product Marketing

Capital One

McLean, VA, US
Mclean, va: $177,700 - $202,800; new york, ny: $19...
Portfolio messaging
Upper funnel marketing strategies
Integrated marketing strategies
This role is responsible for driving awareness and consideration of our digital payments products through full-funnel, integrated marketing strategies

Job Summary

  • This role is responsible for driving awareness and consideration of our digital payments products through full-funnel, integrated marketing strategies.
  • Develop and oversee editorial strategy across PR, social media, influencers, and sponsored content in partnership with enterprise brand and PR teams.
  • Develop and execute appropriate measurement frameworks to gauge impact and optimize future campaigns.

Matching Summary

This role is responsible for driving awareness and consideration of our digital payments products through full-funnel, integrated marketing strategies.

Salary

McLean, VA: $177,700 - $202,800; New York, NY: $193,800 - $221,200; Richmond, VA: $161,500 - $184,300; Bonus/Equity: performance based incentive compensation; Benefits: comprehensive, competitive, and inclusive set of health, financial and other benefits

Skills & Requirements

Must-have

  • portfolio messaging
  • upper funnel marketing strategies
  • integrated marketing strategies
  • paid, owned, and earned strategies
  • editorial strategy
  • paid media campaigns

Nice-to-have

  • curiosity and flexibility
  • proactive and growth-oriented
  • storytelling and simplification
  • collaborative and influential

Key Requirements

  • Bachelor’s degree or Military Experience
  • At least 7 years experience in brand strategy or product marketing
  • At least 2 years of experience managing stakeholder relationships
  • At least 5 years of experience in planning, executing and analyzing marketing programs
  • Product Marketing experience at a tech company
  • Experience building full-funnel marketing campaigns

Work Rights

Not specified

Tailored Resume

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