Senior Brand Manager (glucerna) Media

AbbVie

Ho Chi Minh City, Vietnam
Digital consumer marketing strategy
Brand digital campaign management
Content production and deployment
Abbott is a global healthcare leader creating breakthrough science to improve people’s health and offers career development with an international company

Job Summary

  • Abbott is a global healthcare leader creating breakthrough science to improve people’s health and offers career development with an international company.
  • The role involves leading digital marketing campaigns, managing agencies, optimizing consumer experience across multiple channels, and analyzing data to improve operational efficiency.
  • The company values diversity and inclusion and is recognized as a great place to work for diversity, working mothers, female executives, and scientists.

Matching Summary

Abbott is a global healthcare leader creating breakthrough science to improve people’s health and offers career development with an international company.

Skills & Requirements

Must-have

  • Digital consumer marketing strategy
  • Brand digital campaign management
  • Content production and deployment
  • Consumer experience optimization
  • Data analysis and performance measurement
  • Cross-functional team collaboration

Nice-to-have

  • CRM and MarTech experience
  • Problem solving skills
  • Continuous improvement behavior
  • Strong ownership and self-driven
  • Good communication and negotiation
  • Stakeholder management skills

Key Requirements

  • More than 7 years experience
  • Experience in FMCG/Technology/Healthcare
  • Bachelor degree or above
  • Preferably Business or Marketing education
  • Good command of English

Work Rights

Not specified

Tailored Resume

Cover Letter