This role is responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion within North America
Job Summary
This role is responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion within North America.
The successful candidate will lead the North America field marketing team, including resource management, hiring, mentorship, and performance management.
You will partner with sales leadership to own the Tier 2 and Tier 3 event strategy, including regional tradeshows, industry events, and partner-led activities.
Matching Summary
This role is responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion within North America.
Skills & Requirements
Must-have
5+ years B2B SaaS Field Marketing experience
North America Tier 2 and Tier 3 event strategy
Salesforce Marketo and 6Sense proficiency
Budget management and ROI optimization
Cross-functional leadership across Sales teams
Nice-to-have
Experience with executive experiences programs
Partner-led activity alignment expertise
Data-driven campaign performance analysis
Virtual and in-person program execution
Strategic community building skills
Key Requirements
5+ years of B2B SaaS Field Marketing experience
Proven track record of driving pipeline growth in North America
Strong analytical skills for measuring campaign performance
Expertise in managing marketing budgets to maximize ROI