Manager, Strategic Marketing - Insurance

Manulife Financial Corporation

Waterloo, Ontario, Canada
Base: $85,300.00 cad - $135,300.00 cad; bonus/equi...
Hybrid
Proven experience in strategic marketing within the insurance industry
Strong understanding of go-to-market strategies
Excellent analytical skills with data interpretation ability
You will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector

Job Summary

  • You will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector.
  • The role involves designing targeted marketing campaigns using a mix of digital, print, and in-person tactics to communicate value propositions.
  • Employees have access to customizable benefits including health, dental, mental health, vision, and various retirement savings plans.

Matching Summary

You will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector.

Salary

Base: $85,300.00 CAD - $135,300.00 CAD; Bonus/Equity: Incentive compensation tied to business and individual performance available; Benefits: Health, dental, mental health, vision, disability, life insurance, pension, paid time off

Skills & Requirements

Must-have

  • Proven experience in strategic marketing within the insurance industry
  • Strong understanding of go-to-market strategies
  • Excellent analytical skills with data interpretation ability
  • Exceptional written and verbal communication skills
  • Proficiency in marketing automation tools and CRM systems

Nice-to-have

  • Ability to influence and partner with employees at all levels
  • Demonstrated ability to manage multiple projects simultaneously
  • Bilingualism in English and French is an asset
  • Master's degree in Marketing or Business Administration preferred

Key Requirements

  • University degree in Marketing, Business Administration, or related field
  • Proven experience in strategic marketing within the insurance industry
  • High-net-worth market client focus experience

Work Rights

Not specified

Tailored Resume

Cover Letter