Product Marketing Manager, Adtech

Hightouch

Remote
Base: $145,000 - $170,000 usd py; bonus/equity: me...
Remote
Go-to-market strategy for adtech products
Translate complex adtech concepts
Develop competitive narratives
Hightouch is seeking a Senior Product Marketing Manager for its AdTech solutions, responsible for developing go-to-market strategies, messaging, and sales enablement. The ideal candidate will have extensive experience in advertising and adtech, with a strong focus on communication and storytelling

Job Summary

  • Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products, integrations, and industry solutions.
  • Create and refine differentiated positioning and messaging for key media buyer and media seller personas (e.g., advertising, product, and data teams).
  • Externally evangelize Hightouch and our AdTech story at field events, customer briefings, partner enablement sessions, and webinars.

Matching Summary

Match Score: 85

Hightouch is seeking a Senior Product Marketing Manager for its AdTech solutions, responsible for developing go-to-market strategies, messaging, and sales enablement. The ideal candidate will have extensive experience in advertising and adtech, with a strong focus on communication and storytelling.

Salary

Base: $145,000 - $170,000 USD per year; Bonus/Equity: Meaningful equity compensation in the form of ISO options; Benefits: Not specified

Skills & Requirements

Must-have

  • Go-to-market strategy for AdTech products
  • Translate complex adtech concepts
  • Develop competitive narratives
  • Create messaging for media buyers and sellers
  • Build sales enablement materials
  • Drive thought leadership content
  • Partner with Growth Marketing and Sales

Nice-to-have

  • Experience running paid media campaigns
  • Experience with identity and data clean rooms
  • Startup experience building GTM programs
  • Familiarity with CDPs and data warehouses

Key Requirements

  • 5+ years in advertising or adtech
  • 3+ years product marketing for AdTech
  • Enterprise B2B background
  • Deep media & AdTech subject-matter expertise
  • Proven go-to-market execution
  • Market and competitive insight experience
  • Excellent written and verbal communication

Work Rights

Not specified

Tailored Resume

Cover Letter