Senior Paid Media Specialist, B2b Performance Marketing

Thomson Reuters

Base: $74,200 usd - $137,800 usd; bonus/equity: an...
Hybrid
Paid media campaign management
Google dv360 platform expertise
Social media advertising (linkedin, meta, reddit)
This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals

Job Summary

  • This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals.
  • Thomson Reuters offers a flexible hybrid working environment, comprehensive benefits including mental health days, tuition reimbursement, and a culture recognized for inclusion and work-life balance.
  • The company is committed to social impact with paid volunteer days and ESG initiatives, and supports employees with continuous learning and career growth opportunities.

Matching Summary

This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals.

Salary

Base: $74,200 USD - $137,800 USD; Bonus/Equity: Annual bonus based on performance; Benefits: Comprehensive health, dental, vision, retirement, mental health days, tuition reimbursement, and more

Skills & Requirements

Must-have

  • Paid media campaign management
  • Google DV360 platform expertise
  • Social media advertising (LinkedIn, Meta, Reddit)
  • Programmatic ad buying
  • Audience segmentation and optimization
  • Budget management and pacing
  • Web analytics and reporting

Nice-to-have

  • Cross-functional collaboration
  • Experimentation and structured testing
  • Familiarity with Adobe Analytics and Tableau
  • Experience with emerging platforms like TikTok
  • Clear executive reporting
  • Focus on pipeline and revenue goals
  • Hybrid work environment

Key Requirements

  • 3–5 years B2B paid media experience
  • Google Ads certification required
  • Bachelor's degree in Marketing, Business, or related field
  • Proven success driving pipeline outcomes
  • Experience managing campaigns in DV360, LinkedIn, Meta
  • Strong cross-functional partnership skills

Work Rights

Not specified

Tailored Resume

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