Program Delivery Lead, Customer Strategy & Lifetime Value (quản Lý Cấp Cao Dự Án, Chiến Lược Khách Hàng & Giá Trị Vòng Đời Khách Hàng)

Prudential

Thành phố Hồ Chí Minh, Vietnam
Customer lifetime value initiatives
Cross-sell/upsell initiatives
Retention campaigns
Drive the end-to-end execution of Customer Lifetime Value initiatives across marketing, analytics, retention, CX, and distribution

Job Summary

  • Drive the end-to-end execution of Customer Lifetime Value initiatives across marketing, analytics, retention, CX, and distribution.
  • Act as the single point of accountability for CLV program delivery and facilitate governance, steering committee meetings, and reporting to senior leadership.
  • Work with business units to embed CLV-based decision-making in day-to-day operations and drive adoption of new processes, tools, and analytics insights.

Matching Summary

Drive the end-to-end execution of Customer Lifetime Value initiatives across marketing, analytics, retention, CX, and distribution.

Skills & Requirements

Must-have

  • Customer Lifetime Value initiatives
  • cross-sell/upsell initiatives
  • retention campaigns
  • lifecycle journeys
  • project management skills
  • stakeholder management
  • translate analytics insights

Nice-to-have

  • Agile delivery methods
  • diversity is celebrated
  • inclusion assured
  • career ambitions

Key Requirements

  • 8–12 years in program/project delivery
  • Bachelor’s degree in related field
  • Experience managing customer lifecycle
  • Familiarity with analytics, CRM/MarTech systems
  • Proven track record of end-to-end implementation

Work Rights

Not specified

Tailored Resume

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