Sr. Demand Generation Manager

Workday

USA
Base: $115,200 usd - $172,800 usd (primary locatio...
Fully remote
End-to-end demand program ownership
Pipeline tracking and reporting
Multi-channel campaign execution
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • The Demand Generation Manager owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • Workday offers a flexible work approach combining in-person and remote work, with a culture rooted in integrity, empathy, and shared enthusiasm.

Matching Summary

The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.

Salary

Base: $115,200 USD - $172,800 USD (Primary Location); Base: $115,200 USD - $204,700 USD (Additional US Locations); Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus and stock grants; Benefits: Comprehensive benefits available

Skills & Requirements

Must-have

  • end-to-end demand program ownership
  • pipeline tracking and reporting
  • multi-channel campaign execution
  • webinar and field event management
  • cross-functional stakeholder collaboration

Nice-to-have

  • strategic planning aligned to business priorities
  • strong communication and proactive reporting
  • experience with marketing platform data hygiene
  • working in hyper-growth global organizations
  • flexible work environment

Key Requirements

  • 8+ years demand generation experience
  • 8+ years revenue tracking and funnel reporting
  • 8+ years webinar and field event ownership
  • proficiency in campaign execution and data hygiene
  • experience with MQL-to-pipeline conversion
  • experience in strategic campaign planning

Work Rights

Not specified

Tailored Resume

Cover Letter