Consumer Growth Marketing Principal

Via

New York, United States
Base: $125,000-$160,000; bonus/equity: equity or v...
On-site
6+ years growth marketing experience
Multi-channel campaign management
Funnel analysis and optimization
Via is on a mission to transform antiquated public transportation systems into smart, data-driven digital networks that improve access to jobs and healthcare

Job Summary

  • Via is on a mission to transform antiquated public transportation systems into smart, data-driven digital networks that improve access to jobs and healthcare.
  • The role involves designing end-to-end lifecycle programs and launching multi-channel initiatives to drive rider growth through experimentation and rigorous funnel analysis.
  • Candidates will benefit from a comprehensive package including free medical plans, 401K matching, and catered lunches while working on cutting-edge public mobility solutions.

Matching Summary

Via is on a mission to transform antiquated public transportation systems into smart, data-driven digital networks that improve access to jobs and healthcare.

Salary

Base: $125,000-$160,000; Bonus/Equity: Equity or variable pay applicable; Benefits: Free medical plans, 401K matching, catered lunch

Skills & Requirements

Must-have

  • 6+ years growth marketing experience
  • Multi-channel campaign management
  • Funnel analysis and optimization
  • Data-driven strategy development
  • Lifecycle program execution

Nice-to-have

  • Customer-centric storytelling skills
  • Experience in public transit sector
  • Strong quantitative analytical abilities
  • Proactive problem-solving mindset
  • Community-specific program scaling

Key Requirements

  • Minimum 6 years of experience in growth marketing
  • Demonstrated ability to turn data into actionable insights
  • Exceptional written and interpersonal communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter