Associate Director, Marketing - Hcc

Merck & Co., Inc.

Base: $142,400.00 - $224,100.00; bonus/equity: ann...
Hybrid (3 days on-site, 1 day remote)
5+ years us pharma consumer marketing experience
Omnichannel adherence program development
Patient insights and behavioral science application
Merck & Co., Inc. is seeking an Associate Director of Consumer Marketing for the Pulmonary Arterial Hypertension brand team. This role involves leading the Patient Adherence Program to enhance patient experience and therapy persistence through integrated marketing strategies and cross-functional collaboration

Job Summary

  • The role is accountable for building an integrated adherence ecosystem combining patient insights, behavioral science interventions, and robust analytics to deliver measurable patient impact.
  • Within the first 12–18 months, the successful leader will stand up and scale an omnichannel adherence program that measurably improves persistence, confidence, and sustained engagement.
  • The company offers a comprehensive benefits package including medical, dental, vision, 401(k) retirement plans, paid holidays, vacation, and compassionate sick days.

Matching Summary

Match Score: 85

Merck & Co., Inc. is seeking an Associate Director of Consumer Marketing for the Pulmonary Arterial Hypertension brand team. This role involves leading the Patient Adherence Program to enhance patient experience and therapy persistence through integrated marketing strategies and cross-functional collaboration.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid time off

Skills & Requirements

Must-have

  • 5+ years US pharma consumer marketing experience
  • Omnichannel adherence program development
  • Patient insights and behavioral science application
  • Cross-functional stakeholder leadership
  • Vendor and agency management expertise
  • Regulatory compliance (FDA/HIPAA/OIG)
  • Data-driven KPI and dashboard creation

Nice-to-have

  • Rare disease or specialty therapy commercialization
  • PAH market familiarity
  • Agile delivery model experience
  • Advanced degree in MBA or MPH
  • Hands-on analytics tool proficiency
  • Service design and journey mapping skills

Key Requirements

  • BA/BS degree required; MBA or MPH preferred
  • Minimum 5 years relevant US pharma experience
  • Demonstrated success in patient support programs
  • Strong business and financial acumen
  • Executive-ready communication skills

Work Rights

Not specified

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