Vp, Consumer Growth Marketing

Via

New York City, NY, US
Base: $200,000 - $275,000 py; bonus/equity: equity...
On-site
10+ years consumer marketing experience
Lifecycle strategy planning and execution
Martech stack architecture expertise
The role involves leading a global team to make public transit the mode of choice by driving rider growth and engagement across all markets

Job Summary

  • The role involves leading a global team to make public transit the mode of choice by driving rider growth and engagement across all markets.
  • Candidates must architect the growth-focused MarTech stack and data infrastructure while optimizing platform connectivity and attribution modeling.
  • The position offers a salary range of $200,000 to $275,000 per year along with comprehensive benefits including free medical plans and 401K matching.

Matching Summary

The role involves leading a global team to make public transit the mode of choice by driving rider growth and engagement across all markets.

Salary

Base: $200,000 - $275,000 per year; Bonus/Equity: Equity or variable pay applicable but not specified; Benefits: Free medical plans, 401K matching, catered lunch on Wednesdays

Skills & Requirements

Must-have

  • 10+ years consumer marketing experience
  • Lifecycle strategy planning and execution
  • MarTech stack architecture expertise
  • Multi-channel attribution modeling
  • Data-driven experimentation frameworks

Nice-to-have

  • Psychology of consumer behavior understanding
  • Cross-functional stakeholder alignment skills
  • Hands-on technical troubleshooting ability
  • High-agency self-starter mindset
  • Experience with Citymapper expansion

Key Requirements

  • Minimum 10+ years in consumer marketing
  • Deep expertise in marketing technology and data visualization
  • Proven track record of transformative customer acquisition

Work Rights

Not specified

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