Brand Manager Digital (m/f/x)

CSL Ltd

Munich, Germany
On-site
Data-driven multi-channel marketing
Customer journey optimization
Digital adoption and innovation
CSL Ltd is seeking a Brand Manager Digital to lead marketing strategies for its flu and travel vaccine portfolio in Munich. The ideal candidate will have experience in brand management or digital marketing within the pharmaceutical sector and will focus on data-driven strategies to enhance customer engagement and experience

Job Summary

  • Design and execute data-driven, multi-channel marketing strategies that deliver relevant, high-quality content to healthcare professionals and key stakeholders.
  • Act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence.
  • A meaningful role contributing to public health by supporting vaccine awareness and accessibility.

Matching Summary

Match Score: 85

CSL Ltd is seeking a Brand Manager Digital to lead marketing strategies for its flu and travel vaccine portfolio in Munich. The ideal candidate will have experience in brand management or digital marketing within the pharmaceutical sector and will focus on data-driven strategies to enhance customer engagement and experience.

Skills & Requirements

Must-have

  • Data-driven multi-channel marketing
  • Customer journey optimization
  • Digital adoption and innovation
  • Cross-functional collaboration
  • Compliance with regulations

Nice-to-have

  • Passion for innovation
  • Continuous improvement mindset
  • Contributing to public health

Key Requirements

  • 3-5 years of experience
  • University degree in Business, Science, IT, or related field
  • Pharmaceutical/healthcare industry experience
  • Strong knowledge of multi-channel marketing, CRM, and data-driven engagement

Work Rights

Not specified

Tailored Resume

Cover Letter