This role is responsible for upleveling how Babylist shows up across social channels, building and sustaining creator relationships at scale, and translating social attention into trust, advocacy, and measurable business outcomes
Job Summary
This role is responsible for upleveling how Babylist shows up across social channels, building and sustaining creator relationships at scale, and translating social attention into trust, advocacy, and measurable business outcomes.
You will own the end-to-end influencer marketing strategy, from building and scaling a creator program across gifted, affiliate, and paid partnerships to relationship management, campaign execution, and measurement.
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day—not as an experiment, as an expectation.
Matching Summary
This role is responsible for upleveling how Babylist shows up across social channels, building and sustaining creator relationships at scale, and translating social attention into trust, advocacy, and measurable business outcomes.
Salary
$195,050.00 - $234,060.00
Skills & Requirements
Must-have
Influencer marketing strategy
Social media channel management
Creator economy fluency
AI tool integration
Brand voice stewardship
Video content strategy
Nice-to-have
Community engagement strategies
Cross-functional collaboration
Creative instinct and editorial judgment
Data-driven strategy translation
Key Requirements
10+ years in social media and/or influencer marketing
Leadership role managing and developing teams
Track record of building or scaling influencer programs
Consumer brand experience in parenting, lifestyle, or health/wellness