Alternance – Chargé(e) De Marketing Stratégique (f/h/nb)
Disneyland Paris
Montevrain, France
Consumer strategy
Marketing strategy
B2c marketing
The Consumer Strategy department aims to understand consumer expectations and translate them into marketing strategies to enhance the image, attractiveness, and profitability of Disneyland Paris
Job Summary
The Consumer Strategy department aims to understand consumer expectations and translate them into marketing strategies to enhance the image, attractiveness, and profitability of Disneyland Paris.
This role involves conducting analyses, competitive intelligence, consumer studies, and participating in the implementation of prioritized projects and marketing strategies.
Benefits include potential housing assistance, partial transport reimbursement, subsidized meals, health coverage, training programs, and discounts on Disney products and parks.
Matching Summary
The Consumer Strategy department aims to understand consumer expectations and translate them into marketing strategies to enhance the image, attractiveness, and profitability of Disneyland Paris.
Skills & Requirements
Must-have
Consumer Strategy
Marketing Strategy
B2C Marketing
Quantitative and qualitative consumer studies
Project management and follow-up
Strategic marketing plan creation
Performance tracking of sales and hotel occupancy
Nice-to-have
International and multicultural environment
Proactive and curious mindset
Ability to adapt in a multicultural environment
Synthesis and rigor
Excellent writing skills
Key Requirements
Master's degree in Strategic Marketing or B2C Marketing
12 or 24-month apprenticeship starting September 2026
English proficiency (C1 level)
Fluent French
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)