Crm Marketing Manager

Bupa UK

Salford Quays, United Kingdom
Competitive; not specified; bupy benefits
Hybrid
Build crm strategy from the ground up
Segmentation & audience profiling
Lifecycle journey development
We are currently recruiting for a CRM Manager to build, own, and lead the CRM strategy across primary care (clinics) and secondary care services

Job Summary

  • We are currently recruiting for a CRM Manager to build, own, and lead the CRM strategy across primary care (clinics) and secondary care services.
  • You’ll help us make health happen by Build an end‑to‑end B2C CRM and contact strategy across Clinics and Health Services.
  • Our benefits are designed to make health happen for our people, including Viva, our global wellbeing programme, and support for flexible working.

Matching Summary

We are currently recruiting for a CRM Manager to build, own, and lead the CRM strategy across primary care (clinics) and secondary care services.

Salary

Competitive; Not specified; Bupa Benefits

Skills & Requirements

Must-have

  • Build CRM strategy from the ground up
  • Segmentation & audience profiling
  • Lifecycle journey development
  • Multi-touchpoint communication planning
  • CRM system experience (platform-agnostic)
  • Prospecting and conversion journey development

Nice-to-have

  • Stakeholder communication and cross-functional working
  • Problem solver and solution oriented
  • Efficient prioritization
  • Eye for quality and attention to detail
  • Ability to work under pressure
  • Excellent verbal and written communication

Key Requirements

  • Proven experience building CRM strategy
  • Strong understanding of segmentation
  • Strong understanding of personalization
  • Strong understanding of lifecycle journeys
  • Strong understanding of multi-touchpoint communication
  • Experience using CRM systems
  • Ability to develop prospecting and conversion journeys
  • Strong stakeholder communication skills
  • Cross-functional working skills
  • Bachelor’s degree preferred
  • Strong experience developing marketing communication programs
  • Strong experience developing engagement programs

Work Rights

Not specified

Tailored Resume

Cover Letter