Audience & Crm Platform Lead, International

Live Nation

Farringdon, United Kingdom
On-site
Salesforce marketing cloud ecosystem
Customer data models
Platform roadmap and governance
Live Nation is seeking an Audience & CRM Platform Lead to manage and evolve its Salesforce ecosystem, focusing on marketing automation and audience engagement across international venues. The role involves cross-functional collaboration to optimize customer data and drive platform governance, ensuring effective communication strategies

Job Summary

  • The Audience & CRM Platform Lead, International will own and drive the evolution of the Salesforce Core & Marketing Cloud ecosystem supporting marketing automation and audience engagement across Live Nation’s international venues.
  • You will be responsible for building reusable frameworks, defining data and activation standards, and driving platform governance to ensure CRM operates as a scalable growth engine rather than a campaign execution tool.
  • Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave, along with a vibrant office environment.

Matching Summary

Match Score: 85

Live Nation is seeking an Audience & CRM Platform Lead to manage and evolve its Salesforce ecosystem, focusing on marketing automation and audience engagement across international venues. The role involves cross-functional collaboration to optimize customer data and drive platform governance, ensuring effective communication strategies.

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud ecosystem
  • customer data models
  • platform roadmap and governance
  • cross-functional team collaboration
  • translate business requirements to technical solutions

Nice-to-have

  • multi-market operating models
  • CRM Centre of Excellence
  • scalable growth engine

Key Requirements

  • Proven experience building/evolving CRM platforms
  • Experience with Salesforce Marketing Cloud or equivalent
  • Strong understanding of customer data models
  • Experience owning platform roadmap, prioritization, and governance
  • Experience working cross-functionally with data, engineering, and business teams

Work Rights

Not specified

Tailored Resume

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