Brand Development Senior Brand Manager (m/w/d) Strategic Projects
Merz Lifecare
Frankfurt am Main, , Germany
On-site
Strategic innovation project management
Marketing-mix management
Collaboration with cross-functional teams
Merz Lifecare is a future-oriented family company with strong innovation power and well-known brands that focus on quality, efficacy, and trust
Job Summary
Merz Lifecare is a future-oriented family company with strong innovation power and well-known brands that focus on quality, efficacy, and trust.
The role involves leading strategic innovation projects, managing the marketing mix, and ensuring successful product launches in collaboration with multiple departments.
Employees benefit from multifunctional teams, agile work environment, personal and professional development, flexible and hybrid work models, and attractive compensation with extensive social benefits.
Matching Summary
Merz Lifecare is a future-oriented family company with strong innovation power and well-known brands that focus on quality, efficacy, and trust.
Skills & Requirements
Must-have
Strategic innovation project management
Marketing-mix management
Collaboration with cross-functional teams
German OTC market expertise
Regulated marketing knowledge
Project management and organizational skills
Fluent German and strong English communication
Nice-to-have
Agile working environment
Inclusive company culture
Media experience (ATL, TV, Digital)
Customer and market-oriented approach
Creative workshop facilitation
Strong presentation skills
Sustainability-oriented strategy
Key Requirements
5-7+ years FMCG or Consumer Health brand management
Degree in business administration or equivalent
Experience launching innovations in new or adjacent categories
Knowledge of German OTC market and regulated marketing
Fluent German and very good English
Experience with product launch and market introduction processes