Principal Product Marketing Manager, Engagement

Adobe Media and Data Science Research (MDSR) Laboratory

Base: $145,400 - $261,150 annually (us); californi...
10+ years in product marketing or engagement
Direct experience improving activation and feature adoption
Strong partnership with product managers and designers
This role drives the engagement strategy for priority capabilities by ensuring they are clearly positioned and embedded into customer workflows

Job Summary

  • This role drives the engagement strategy for priority capabilities by ensuring they are clearly positioned and embedded into customer workflows.
  • The successful candidate will partner closely with Product and Design to optimize in-product discovery, activation flows, and time-to-value.
  • Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences.

Matching Summary

This role drives the engagement strategy for priority capabilities by ensuring they are clearly positioned and embedded into customer workflows.

Salary

Base: $145,400 - $261,150 annually (US); California: $180,300 - $261,150; Short-term incentives via Annual Incentive Plan (AIP) and potential equity awards

Skills & Requirements

Must-have

  • 10+ years in Product Marketing or Engagement
  • Direct experience improving activation and feature adoption
  • Strong partnership with Product Managers and Designers
  • Hands-on work with product analytics to identify drop-offs
  • Ability to independently own outcomes within a defined product area

Nice-to-have

  • Customer-first thinker translating workflows into value
  • Strong written and verbal communication skills
  • Collaborative proactive approach with a sense of humor
  • Experience defining feature-level onboarding strategies

Key Requirements

  • 10+ years of experience in Product Marketing, Engagement, or related field
  • Proven track record of improving activation and feature adoption
  • Experience working hands-on with product analytics

Work Rights

Not specified

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