Own product commercialization and go-to-market strategy across the portfolio, ensuring products are clearly positioned, differentiated, and successfully adopted in the market
Job Summary
Own product commercialization and go-to-market strategy across the portfolio, ensuring products are clearly positioned, differentiated, and successfully adopted in the market.
Lead end-to-end product launch strategy, including launch planning, messaging, enablement, and cross-functional readiness to ensure effective market entry and adoption.
Establish structured processes to gather, synthesize, and analyze market and customer insight, including voice of the customer and field feedback, to inform product marketing and go-to-market decisions.
Matching Summary
Own product commercialization and go-to-market strategy across the portfolio, ensuring products are clearly positioned, differentiated, and successfully adopted in the market.
Skills & Requirements
Must-have
Product positioning and messaging
Sales enablement strategy
Market insights and voice of the customer
Competitive intelligence and differentiation
Product feedback loops
Cross-functional alignment and leadership
Nice-to-have
Strategic partner to Product and Sales
Creative, collaborative, and adaptable approach
Results-oriented focus
Key Requirements
8+ years of progressive marketing, commercial, or product management experience
At least 3 years in a leadership or director-level role