Head Of Paid Acquisition

TechGen Client Brand: LoansOne

Eastwood, Australia
**
Google ads search display youtube pmax
Meta ads facebook instagram scaling
$300k+ monthly ad spend management
** TechGen is seeking a Head of Paid Acquisition for LoansOne, a rapidly growing Australian business loan brokerage, to lead their in-house paid media strategy aimed at drastically increasing lead generation. The ideal candidate will possess extensive experience managing large advertising budgets and optimizing full-funnel acquisition strategies, focusing on revenue impact rather than mere traffic metrics. **

Job Summary

  • This role involves owning paid media strategy and scaling the company's lead volume from 2,000 to 10,000+ per month.
  • You will be accountable for cost per lead targets, lead quality, and the downstream impact on funded deals rather than just traffic.
  • The position requires deep expertise in multi-stage retargeting strategies across Google and Meta platforms to move cold traffic to qualified applications.

Matching Summary

Match Score: 75

** TechGen is seeking a Head of Paid Acquisition for LoansOne, a rapidly growing Australian business loan brokerage, to lead their in-house paid media strategy aimed at drastically increasing lead generation. The ideal candidate will possess extensive experience managing large advertising budgets and optimizing full-funnel acquisition strategies, focusing on revenue impact rather than mere traffic metrics. **

Skills & Requirements

Must-have

  • Google Ads Search Display YouTube PMax
  • Meta Ads Facebook Instagram scaling
  • $300k+ monthly ad spend management
  • Multi-stage retargeting funnels
  • GA4 Google Tag Manager Meta Pixel
  • Full-funnel acquisition strategy TOFU MOFU BOFU
  • Optimization for funded deals not vanity metrics

Nice-to-have

  • Aggressive optimiser mindset
  • Comfortable with fast budget scaling
  • Data-driven decision maker
  • Strong communicator in fast-growth environments
  • Ability to operate independently

Key Requirements

  • 4+ years hands-on paid media management experience
  • Proven track record managing large ad budgets
  • Experience in high-intent lead gen industries

Work Rights

Not specified

Tailored Resume

Cover Letter