The Senior Director of Marketing is accountable for the successful operation of all Marketing, including Player Development, Database Marketing, Sales and Partnerships, and Special Events and Promotions
Job Summary
The Senior Director of Marketing is accountable for the successful operation of all Marketing, including Player Development, Database Marketing, Sales and Partnerships, and Special Events and Promotions.
Develop, implement, and manage comprehensive annual marketing plans, budgets, goals, and strategies for each property, ensuring they align with the overarching regional business objectives.
Analyze the financial performance of marketing programs across both properties, reviewing departmental financial activity to manage expenses within budget and maximize ROI.
Matching Summary
The Senior Director of Marketing is accountable for the successful operation of all Marketing, including Player Development, Database Marketing, Sales and Partnerships, and Special Events and Promotions.
Skills & Requirements
Must-have
Marketing plan development and execution
Budget management and financial analysis
Team hiring, training, and supervision
Customer engagement and loyalty strategies
Market trend analysis and compliance
Nice-to-have
Public relations and customer service
Interpersonal professional working relationships
Willingness to assume overall responsibility
Key Requirements
At least 7 years in gaming industry
At least 3 years managerial/supervisory in gaming Marketing or Player Development