Associate Media Planning Director

EssenceMediacom Ltd

Gurgaon, India
On-site
App campaigns for install (aci)
App campaigns for engagement (ace)
Sem and performance marketing
EssenceMediacom Ltd is seeking an Associate Media Planning Director in Gurgaon, India, with extensive experience in digital media and performance marketing, particularly in managing app campaigns. The ideal candidate will be responsible for developing strategic media plans aimed at driving user acquisition and engagement, while fostering a culture of collaboration and creativity within the team

Job Summary

  • Independently manage the planning, execution, and optimization of digital media campaigns across various channels to drive installs, user engagement, and revenue growth.
  • Apply a strong measurement mindset to assess campaign performance, understand channel-level incrementality, and leverage Advertising Data Hub (ADH) for insights.
  • WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

Matching Summary

Match Score: 85

EssenceMediacom Ltd is seeking an Associate Media Planning Director in Gurgaon, India, with extensive experience in digital media and performance marketing, particularly in managing app campaigns. The ideal candidate will be responsible for developing strategic media plans aimed at driving user acquisition and engagement, while fostering a culture of collaboration and creativity within the team.

Skills & Requirements

Must-have

  • App Campaigns for Install (ACi)
  • App Campaigns for Engagement (ACe)
  • SEM and performance marketing
  • B2C brand dynamics
  • Digital media campaign management
  • Advertising Data Hub (ADH)

Nice-to-have

  • Embrace WPP & WPP Media's shared core values
  • Lead by example
  • Motivating and coaching juniors

Key Requirements

  • 7-8 years experience in digital media and performance planning
  • Team handling experience
  • Experience handling app-based performance clients
  • Working knowledge across search, app campaigns, social, display, video, branding, programmatic media buying
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)

Work Rights

Not specified

Tailored Resume

Cover Letter