电商品牌经理-上海

Pfizer

Shanghai, China
**
Social media strategy and execution
Kol/koc collaboration and content creation
Pharmaceutical regulations compliance
** Pfizer is seeking a Social Media Operations Manager to oversee social media initiatives for prescription drugs in Shanghai. The ideal candidate will have a strong background in social media strategy, KOL/KOC collaboration, and compliance with pharmaceutical regulations. **

Job Summary

  • Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms.
  • Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.
  • Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.

Matching Summary

Match Score: 75

** Pfizer is seeking a Social Media Operations Manager to oversee social media initiatives for prescription drugs in Shanghai. The ideal candidate will have a strong background in social media strategy, KOL/KOC collaboration, and compliance with pharmaceutical regulations. **

Skills & Requirements

Must-have

  • social media strategy and execution
  • KOL/KOC collaboration and content creation
  • pharmaceutical regulations compliance
  • data-driven social media strategies
  • platform-specific operational strategies
  • medical, legal, and regulatory (MLR) review

Nice-to-have

  • emerging formats experimentation
  • adaptability to platform updates
  • business acumen and commercial objectives

Key Requirements

  • 3+ years social media operations experience
  • Healthcare/pharmaceutical industry experience
  • KOL/KOC management experience
  • Medical/health content creation experience
  • Prescription drug business model familiarity
  • Strong business sense
  • Fluent in analytics tools and compliance workflows

Work Rights

Not specified

Tailored Resume

Cover Letter