Pubg Mobile品牌经理-商业化推广方向

Tencent Music Entertainment Group

Not specified
5+ years marketing experience
Overseas game publishing experience
Fluent english communication skills
Tencent Music Entertainment Group is seeking a Brand Manager for PUBG MOBILE focused on commercialization and marketing strategies. The ideal candidate will have extensive experience in marketing, a strong understanding of player culture, and a passion for gaming

Job Summary

  • The role involves developing marketing strategies and executing key campaigns for new native commercial activities in PUBG MOBILE.
  • Candidates must leverage player culture, regional preferences, and market trends to create compelling user communication points.
  • The position requires collaborating with operations, esports, and UA teams to integrate global resources and drive user engagement.

Matching Summary

Match Score: 85

Tencent Music Entertainment Group is seeking a Brand Manager for PUBG MOBILE focused on commercialization and marketing strategies. The ideal candidate will have extensive experience in marketing, a strong understanding of player culture, and a passion for gaming.

Skills & Requirements

Must-have

  • 5+ years marketing experience
  • Overseas game publishing experience
  • Fluent English communication skills
  • Social media trend analysis
  • Data-driven marketing optimization

Nice-to-have

  • Deep FPS or BR game experience
  • Creative content conversion skills
  • Community culture building
  • Familiarity with influencer marketing
  • Passion for gaming trends

Key Requirements

  • 5+ years in marketing or promotion planning
  • Fluent English proficiency required
  • Experience with overseas game distribution
  • Strong data analysis and research capabilities

Work Rights

Not specified

Tailored Resume

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