Cd&a - Senior Manager, Media Analytics

Amgen Inc

Deerfield, IL, US
Base: 146,156.00 usd - 180,686.00 usd; bonus/equit...
Omnichannel campaign analytics
Digital campaign analytics
Audience analysis and micro-segmentation
Deliver analytics and insights to support Omnichannel Commercial efforts within US and Global Marketing organizations

Job Summary

  • Deliver analytics and insights to support Omnichannel Commercial efforts within US and Global Marketing organizations.
  • Develop and implement digital campaign analytics including audience analysis, micro-segmentation, and omnichannel customer journey development.
  • Establish cross-functional partnerships with marketing, GCC, PRM and broader analytics teams to understand strategic objectives.

Matching Summary

Deliver analytics and insights to support Omnichannel Commercial efforts within US and Global Marketing organizations.

Salary

Base: 146,156.00 USD - 180,686.00 USD; Bonus/Equity: Discretionary annual bonus program; Benefits: Comprehensive employee benefits package

Skills & Requirements

Must-have

  • Omnichannel campaign analytics
  • Digital campaign analytics
  • Audience analysis and micro-segmentation
  • Customer journey development
  • Test-and-learn campaign testing
  • Content and channel affinity analysis

Nice-to-have

  • Insights driven strategy
  • Objective evidence-based decision making
  • Cross-functional partnerships
  • Collaborative and innovative culture

Key Requirements

  • Doctorate degree and 2 years of experience
  • Master’s degree and 4 years of experience
  • Bachelor’s degree and 6 years of experience
  • Associate’s degree and 10 years of experience
  • High school diploma / GED and 12 years of experience
  • Experience with digital marketing channels

Work Rights

Not specified

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