Workday is seeking a Campaign Director for the CIO persona to lead their global marketing strategy targeting enterprise IT buyers. The role involves defining campaign strategies, translating complex technologies into compelling narratives, and orchestrating cross-functional teams to drive market leadership in AI and enterprise solutions
Job Summary
This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for CIOs.
The Campaign Director will translate complex technology including platform, applications, and agentic capabilities into clear narratives that drive market leadership.
Workday offers a flexible work approach requiring at least half of each quarter spent in-office or with customers, alongside competitive compensation and equity.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director for the CIO persona to lead their global marketing strategy targeting enterprise IT buyers. The role involves defining campaign strategies, translating complex technologies into compelling narratives, and orchestrating cross-functional teams to drive market leadership in AI and enterprise solutions.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits package described
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs
Complex matrixed organization experience
Full-funnel campaign orchestration skills
Enterprise AI and platform knowledge
Nice-to-have
Executive presence and influence skills
Sun-drenched optimism and drive
Cross-functional collaboration abilities
Strategic optimization mindset
Hands-on player-coach approach
Key Requirements
10+ years leading global B2B marketing campaigns
5+ years in complex matrixed organizations
Experience marketing to technical buyers like CIOs