The Marketing Manager will lead and execute marketing activities that drive brand awareness, customer acquisition, and revenue growth for Wake Forest University Pre-College Programs
Job Summary
The Marketing Manager will lead and execute marketing activities that drive brand awareness, customer acquisition, and revenue growth for Wake Forest University Pre-College Programs.
This role involves managing all communications, social media platforms, and marketing initiatives, including content creation and campaign analysis.
Responsibilities include collaborating with program leadership to define strategy, managing web content, executing campaigns across various channels, and supervising marketing interns.
Matching Summary
The Marketing Manager will lead and execute marketing activities that drive brand awareness, customer acquisition, and revenue growth for Wake Forest University Pre-College Programs.
Skills & Requirements
Must-have
Lead detailed marketing campaigns
Drive brand awareness and customer acquisition
Create on-trend social media content
Manage web content and design
Execute marketing campaigns across channels
Utilize CRM systems
Track budgets and ROI reporting
Nice-to-have
Passion for creating content
Elevate brand through storytelling
Collaborate with program leadership
Deliver enthusiastic presentations
Comfortable interviewing stakeholders
Key Requirements
Bachelor's Degree with 3 years of professional marketing experience
Proficient in graphic design and web software
Experience in higher education marketing or communications
Experience in organic and paid social media management