IBM Innovation Services Pte. Ltd. is seeking an APAC Services Partner Marketing Leader to drive partnership growth and joint marketing strategies with global service partners. The ideal candidate will have a strong background in demand generation, partnership strategy development, and data-driven insights
Job Summary
This role involves devising and executing joint marketing strategies with Global Service partners to drive partnership growth.
The successful candidate will articulate and drive partnership strategies to support 3-year partnership growth targets across multiple disciplines.
Responsibilities include measuring, analyzing, and reporting on the impact of Strategic and Service Partner marketing plans to optimize ROI.
Matching Summary
Match Score: 85
IBM Innovation Services Pte. Ltd. is seeking an APAC Services Partner Marketing Leader to drive partnership growth and joint marketing strategies with global service partners. The ideal candidate will have a strong background in demand generation, partnership strategy development, and data-driven insights.
Skills & Requirements
Must-have
Joint marketing strategy development
Partnership growth planning execution
Strategic service partner integration
Data-driven demand strategy ownership
Performance measurement and reporting
Nice-to-have
Cross-functional collaboration skills
Flagship event sponsorship experience
Thought leadership activity management
Segmentation-led initiative expertise
Key Requirements
Experience with marketing automation platforms
Familiarity with event management software
Deep expertise in articulating partnership strategies