Marketing And Sales Research Director

WBRE/WYOU Nexstar Broadcasting Inc

Wilkes-Barre, PA, United States
Fully remote
Audience measurements broadcast digital
Comscore ad impact marshall marketing wide orbit
Adobe analytics sales marketing effectiveness
The position will oversee audience measurements for both the broadcast and digital platforms

Job Summary

  • The position will oversee audience measurements for both the broadcast and digital platforms.
  • Provide valuable research data to Sales, News and Promotions departments, including compiling and distributing relevant ratings, trends and analysis.
  • Create compelling presentations that reinforce the marketing power of all the stations' media platforms and present alongside account executives and management on key client meetings.

Matching Summary

The position will oversee audience measurements for both the broadcast and digital platforms.

Skills & Requirements

Must-have

  • audience measurements broadcast digital
  • Comscore Ad Impact Marshall Marketing Wide Orbit
  • Adobe Analytics sales marketing effectiveness
  • compelling presentations client sales management
  • local digital campaign operations
  • linear and digital platforms knowledge

Nice-to-have

  • active participant station activities
  • deductive reasoning skills
  • organizational skills for projects

Key Requirements

  • Bachelor’s Degree or equivalent experience
  • 2-3 years media research experience
  • Knowledgeable media related software
  • Ability to work under pressure
  • Clear and concise communications
  • Highly proficient Microsoft Office products

Work Rights

Not specified

Tailored Resume

Cover Letter