Senior Lifecycle Marketing Manager

MaintainX

San Francisco, United States
On-site
B2b saas lifecycle marketing
Behavior-based lifecycle programs
Email, in-app messaging, web chat
MaintainX is seeking a Senior Lifecycle Marketing Manager to drive growth across the customer journey, from lead conversion to expansion

Job Summary

  • MaintainX is seeking a Senior Lifecycle Marketing Manager to drive growth across the customer journey, from lead conversion to expansion.
  • The role involves owning strategy and execution of behavior-based lifecycle programs across email, in-app messaging, and web chat, partnering closely with Sales, Product Marketing, Product, and RevOps.
  • The company offers competitive salary and meaningful equity opportunities, comprehensive healthcare benefits, and a work culture that celebrates ideas and effort.

Matching Summary

MaintainX is seeking a Senior Lifecycle Marketing Manager to drive growth across the customer journey, from lead conversion to expansion.

Skills & Requirements

Must-have

  • B2B SaaS lifecycle marketing
  • Behavior-based lifecycle programs
  • Email, in-app messaging, web chat
  • HubSpot marketing automation
  • AI for marketing automation

Nice-to-have

  • Customer growth marketing
  • PLG & Sales-Assisted motions
  • Smart Humble Optimist culture
  • AI creative generation
  • AI data analysis

Key Requirements

  • 5–7+ years in Lifecycle/CRM/Growth marketing
  • Proven ownership of pre-sales conversion programs
  • Proven ownership of post-sales onboarding/adoption/retention programs
  • Strong experimentation and analytics skills
  • Hands-on operator in marketing automation tools
  • Daily user of AI tools
  • Experience applying AI to marketing workflows

Work Rights

Not specified

Tailored Resume

Cover Letter