Digital Acquisition Marketing Specialist

Golden Hippo

Woodland Hills, CA, United States
Base: $68,400 - $91,300; bonus: annual + monthly k...
On-site
Meta advertising platform management
Google ads campaign optimization
A/b testing for ad creatives
The role involves managing daily, weekly, and monthly paid media campaigns on platforms like Meta, Google Ads, and TikTok to meet strict CPA and ROI goals

Job Summary

  • The role involves managing daily, weekly, and monthly paid media campaigns on platforms like Meta, Google Ads, and TikTok to meet strict CPA and ROI goals.
  • Candidates will be responsible for ideating and measuring A/B tests for ad creatives and landing pages to optimize brand KPIs.
  • The company offers comprehensive healthcare coverage, a 401(k) match up to 3.5%, and an Employee Stock Ownership Plan (ESOP).

Matching Summary

The role involves managing daily, weekly, and monthly paid media campaigns on platforms like Meta, Google Ads, and TikTok to meet strict CPA and ROI goals.

Salary

Base: $68,400 - $91,300; Bonus: Annual and monthly KPI bonus potential; Benefits: Comprehensive healthcare, 401(k) match, ESOP

Skills & Requirements

Must-have

  • Meta advertising platform management
  • Google Ads campaign optimization
  • A/B testing for ad creatives
  • Salesforce CRM funnel management
  • Web analytics implementation audits

Nice-to-have

  • TikTok advertising experience
  • Native network campaign knowledge
  • Customer retention strategy focus
  • Cross-departmental collaboration skills
  • Relationship with network representatives

Key Requirements

  • 1-3 years of Digital Acquisition experience
  • High School or GED Equivalent
  • Bachelor's Degree preferred
  • Experience optimizing sales funnels via A/B testing

Work Rights

Not specified

Tailored Resume

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