You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools
Job Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools.
The role involves managing paid media strategies across Meta Ads, TikTok Business Center, and Google Ads with a focus on app campaigns and extracting critical insights using MMP tools like Singular and Appsflyer.
Rappi promotes a culture where everyone has equal opportunities regardless of gender identity, race, religion, nationality, age, disability, training or experience, encouraging proactive problem-solving and innovation.
Matching Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools.
Skills & Requirements
Must-have
Paid Media campaign management
Meta Ads, TikTok, Google Ads expertise
Advanced Google Sheets skills
Experience with Appsflyer or Singular
Use of AI tools for optimization
Nice-to-have
Problem identification and solution proposal
Rapid adoption of new tools
Team collaboration and inclusivity
Key Requirements
Degree in Engineering, Economics, Administration or related
Proven experience managing performance budgets on Meta, TikTok and Google Ads
Advanced proficiency in Appsflyer or Singular
Expertise in complex Google Sheets functions and data management