Associate Director Consumer Campaign Development Lead (cdl) Oncology Lung

Merck & Co., Inc.

Upper Gwynedd, PA, USA
Base: $142,400.00 - $224,100.00; bonus/equity: ann...
Hybrid
Integrated patient campaign development
Digital media strategy and optimization
Regulatory compliance in pharmaceuticals
This role leads the development of integrated marketing communications plans and multi-channel programs specifically supporting the Oncology Lung franchise strategic imperatives

Job Summary

  • This role leads the development of integrated marketing communications plans and multi-channel programs specifically supporting the Oncology Lung franchise strategic imperatives.
  • The successful candidate will partner with analytics and agency teams to define campaign objectives, optimize channel performance, and ensure all materials meet regulatory standards.
  • Employees are eligible for a comprehensive benefits package including medical, dental, vision, retirement contributions, and an annual bonus structure.

Matching Summary

This role leads the development of integrated marketing communications plans and multi-channel programs specifically supporting the Oncology Lung franchise strategic imperatives.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid holidays, vacation

Skills & Requirements

Must-have

  • Integrated patient campaign development
  • Digital media strategy and optimization
  • Regulatory compliance in pharmaceuticals
  • Cross-functional stakeholder management
  • Patient-centric communication tactics

Nice-to-have

  • Agile/scrum delivery methodology experience
  • Oncology therapeutic area background
  • Media budget planning expertise
  • Veeva/PromoMats technical familiarity
  • Strategic thinking and adaptability

Key Requirements

  • Bachelor's degree required; MBA preferred
  • Minimum 4 years pharmaceutical or consumer marketing experience
  • Experience with DTC and regulated environment asset production
  • Project and vendor management skills required

Work Rights

Not specified

Tailored Resume

Cover Letter