Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies for the business to underpin Castrol strategy and CIP delivery
Job Summary
Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies for the business to underpin Castrol strategy and CIP delivery.
Accountable for marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goals.
Lead the people agenda in marketing function to build an outstanding Marketing function with validated capability and strong talent pipeline, with clear direction, mentor and development arrangement.
Matching Summary
Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies for the business to underpin Castrol strategy and CIP delivery.
Skills & Requirements
Must-have
Marketing strategy and programmes
Brand Management
Customer Segmentation
Channel Management
Commercial performance management
Generating customer insights
Nice-to-have
Digital Fluency
Innovation Management
Thought leadership programmes
Crisis Communications
Business Acumen
Key Requirements
10+ years of proven experience in B2C or B2B Marketing
5+ years of proven experience in Marketing leadership roles
Experience of leading high-performance teams
Bachelor's or equivalent experience in Marketing / Business Administration/ Economics