Data Analyst Iii, Marketing Analytics

Fanatics Sportsbook

New York, NY, United States
Base: $115,000 - $172,000 usd; bonus/equity: not s...
On-site
Mobile marketing analytics experience
Appsflyer or similar mmp proficiency
Advanced sql query writing skills
The role involves building and maintaining dashboards to visualize key paid marketing metrics including installs, CPI, ROAS, LTV, and payback period

Job Summary

  • The role involves building and maintaining dashboards to visualize key paid marketing metrics including installs, CPI, ROAS, LTV, and payback period.
  • Candidates will own the AppsFlyer data pipeline to ensure clean, reliable inputs for all marketing reporting and attribution modeling.
  • The position requires translating attribution data into actionable insights that inform channel budget allocation, bid strategy, and creative performance.

Matching Summary

The role involves building and maintaining dashboards to visualize key paid marketing metrics including installs, CPI, ROAS, LTV, and payback period.

Salary

Base: $115,000 - $172,000 USD; Bonus/Equity: Not specified; Benefits: Full-time employment benefits available

Skills & Requirements

Must-have

  • Mobile marketing analytics experience
  • AppsFlyer or similar MMP proficiency
  • Advanced SQL query writing skills
  • Sigma dashboard visualization expertise
  • Attribution model development
  • Paid media performance analysis

Nice-to-have

  • dbt model optimization experience
  • Cross-functional stakeholder collaboration
  • Fraud filtering knowledge
  • Organic acquisition channel analysis
  • Automated reporting process design

Key Requirements

  • 4+ years of experience in marketing analytics
  • Hands-on experience with mobile measurement platforms
  • Strong proficiency in Sigma for dashboard creation

Work Rights

Not specified

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