Senior Brand Innovation Manager

BRACELL BAHIA SPECIALTY CELLULOSE S A

Malaysia
5 years fmcg marketing experience
Strategic innovation planning
Consumer insights analysis
This strategic role focuses on disrupting the personal care industry by uncovering consumer insights and delivering innovations across South East Asia

Job Summary

  • This strategic role focuses on disrupting the personal care industry by uncovering consumer insights and delivering innovations across South East Asia.
  • The successful candidate will lead the crafting of a 5-year innovation funnel and manage product launches covering all 7Ps of marketing.
  • Candidates must possess strong analytical skills to assess post-launch performance, track competitor activities, and ensure brand consistency across the region.

Matching Summary

This strategic role focuses on disrupting the personal care industry by uncovering consumer insights and delivering innovations across South East Asia.

Skills & Requirements

Must-have

  • 5 years FMCG marketing experience
  • Strategic innovation planning
  • Consumer insights analysis
  • Competitive landscape analysis
  • Brand platform development
  • Product launch project management

Nice-to-have

  • Trade marketing knowledge
  • Leadership in middle management
  • External agency partnership experience
  • Latest marketing trends familiarity
  • Dynamic work environment adaptability

Key Requirements

  • Degree in Business, Marketing, or Economics
  • 5-8 years FMCG/Personal Care industry experience
  • 2-3 years leadership/middle management position
  • Strong marketing background required

Work Rights

Not specified

Tailored Resume

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