Leads the development of the Brand Marketing Plan and drives its implementation through a multifunctional team, monitoring marketplace performance
Job Summary
Leads the development of the Brand Marketing Plan and drives its implementation through a multifunctional team, monitoring marketplace performance.
Responsible for brand P&L to help drive growth & profitability, including innovation, activation, advertising, promotion, and budget management.
Builds productive working relationships with cross-functional teams and external partners to manage day-to-day operations and identify growth opportunities.
Matching Summary
Leads the development of the Brand Marketing Plan and drives its implementation through a multifunctional team, monitoring marketplace performance.
Skills & Requirements
Must-have
Brand Marketing Plan Development
Innovation and Activation Leadership
Cross-functional Team Collaboration
Brand P&L Management
Consumer and Market Analysis
External Agency Management
Nice-to-have
Sustainable living initiatives
Inclusive and flexible work environment
Social first marketing knowledge
Home Care product knowledge
Key Requirements
3-5 years experience in brand/product management/marketing (FMCG)
Strong presentation, communication & project management skills
Ability to work independently and as part of a team
Knowledge on communication development, media planning, PR & e-commerce
Good with numbers (sales analysis, P&L, budgeting)
Experience in strategy development
Experience managing internal and external stakeholders