Senior Trade Marketing Manager

Haleon

Hulu Kelang, Malaysia
Proven experience in trade marketing within fmcg
Strong exposure to channel execution and customer engagement
Ability to manage commercial calendars and trade investments
This role is critical for driving commercial success for Haleon's OTC portfolio with a key focus on Panadol across Malaysia

Job Summary

  • This role is critical for driving commercial success for Haleon's OTC portfolio with a key focus on Panadol across Malaysia.
  • The Senior Trade Marketing Manager will lead the development of a 3-year Trade Marketing strategy with innovation as a key growth driver.
  • Haleon offers an agile working culture where flexibility is encouraged and employees are supported through reasonable adjustments during recruitment.

Matching Summary

This role is critical for driving commercial success for Haleon's OTC portfolio with a key focus on Panadol across Malaysia.

Skills & Requirements

Must-have

  • Proven experience in Trade Marketing within FMCG
  • Strong exposure to channel execution and customer engagement
  • Ability to manage commercial calendars and trade investments
  • Solid analytical capability with data-driven insights
  • Experience working in cross-functional matrix environments

Nice-to-have

  • Experience in OTC, healthcare, or pharmacy channels
  • Strong communication and stakeholder management skills
  • Highly organised with ability to manage multiple priorities
  • Commercially driven mindset with proactive approach
  • Agile and resilient under pressure

Key Requirements

  • Proven experience in Trade Marketing and/or Sales within FMCG/CPG
  • Demonstrated ability to manage commercial calendars and promotions
  • Strong understanding of category management and shopper behaviour
  • Experience managing multiple stakeholders in a matrix environment

Work Rights

Not specified

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