Brand Manager - Wine

Lion Corporate

Auckland, AUK, NZ
On-site
Brand diagnosis strategy planning execution
Innovation development product launch
Atl btl campaigns management
Develop brand plans including diagnostics, strategy and tactics, and manage ATL and BTL campaigns across the wine portfolio

Job Summary

  • Develop brand plans including diagnostics, strategy and tactics, and manage ATL and BTL campaigns across the wine portfolio.
  • Drive brand availability by managing distribution and sales activation plans, and support P&L ownership, commercial analysis and forecasting.
  • Join Lion in building the next chapter of a proud legacy by embracing a challenger mindset and unleashing your potential.

Matching Summary

Develop brand plans including diagnostics, strategy and tactics, and manage ATL and BTL campaigns across the wine portfolio.

Skills & Requirements

Must-have

  • brand diagnosis strategy planning execution
  • innovation development product launch
  • ATL BTL campaigns management
  • brand budgets financial KPIs
  • stakeholder management collaborative relationships

Nice-to-have

  • uplifting moments consumers good times
  • challenger mindset curious courageous conviction
  • unleash potential something extraordinary

Key Requirements

  • Experience in innovation launches
  • Experience in ATL and BTL activity management
  • Strong commercial acumen
  • Budget management capability
  • High-quality written verbal communication
  • Strong stakeholder management

Work Rights

Not specified

Tailored Resume

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