Especialista De Marketing - B2b

Serasa Experian

São Paulo, Brazil
On-site
B2b marketing strategy
Integrated marketing campaigns
Abm for high-value accounts
Serasa Experian is seeking a B2B Marketing Specialist to design and execute integrated communication strategies focused on credit journeys and software solutions. The role requires collaboration with multiple business areas to understand client needs and develop effective marketing campaigns

Job Summary

  • The professional will be responsible for designing and executing Integrated Communication and Marketing strategies to support business challenges, with a special focus on the B2B credit journey and software solutions.
  • The role involves close collaboration with business areas to understand corporate client needs, generate demand, and develop efficient tactical plans, ensuring timely and within-budget deliveries.
  • Experian is committed to building an inclusive culture and an environment where people can balance their careers with personal commitments and interests, prioritizing well-being.

Matching Summary

Match Score: 85

Serasa Experian is seeking a B2B Marketing Specialist to design and execute integrated communication strategies focused on credit journeys and software solutions. The role requires collaboration with multiple business areas to understand client needs and develop effective marketing campaigns.

Skills & Requirements

Must-have

  • B2B marketing strategy
  • Integrated marketing campaigns
  • ABM for high-value accounts
  • B2B digital marketing 360º
  • Manage multiple projects

Nice-to-have

  • Understanding corporate client needs
  • Cross-functional team collaboration
  • Continuous learning and knowledge seeking

Key Requirements

  • Experience in ABM campaigns for high-value accounts
  • Experience in structuring integrated marketing plans (360º)
  • Experience in B2B digital marketing

Work Rights

Not specified

Tailored Resume

Cover Letter