CSL Seqirus is seeking a Brand Manager Digital to lead the marketing strategies for their flu and travel vaccine portfolio in Munich. The role involves designing data-driven multi-channel marketing initiatives, enhancing customer experiences, and fostering digital innovation within the company
Job Summary
As a Brand Manager Digital, you will design and execute data‑driven, multi‑channel marketing strategies that deliver relevant, high‑quality content to healthcare professionals and key stakeholders.
You will act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence.
CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness.
Matching Summary
Match Score: 85
CSL Seqirus is seeking a Brand Manager Digital to lead the marketing strategies for their flu and travel vaccine portfolio in Munich. The role involves designing data-driven multi-channel marketing initiatives, enhancing customer experiences, and fostering digital innovation within the company.
Skills & Requirements
Must-have
data-driven marketing strategies
multi-channel marketing
customer journey optimization
digital adoption
cross-functional collaboration
CRM systems
marketing automation
analytics
Nice-to-have
digital and innovation ambassador
continuous improvement mindset
passion for innovation
curiosity
empathy
Key Requirements
University degree in Business, Science, IT, or related field
3-5 years of experience in brand management or digital marketing
Experience in pharmaceutical/healthcare industry
Experience collaborating with cross-functional teams