The role involves developing and executing programmatic advertising strategies to drive performance for Skechers brands across omnichannel and ecommerce channels
Job Summary
The role involves developing and executing programmatic advertising strategies to drive performance for Skechers brands across omnichannel and ecommerce channels.
Candidates will be responsible for analyzing campaign data to optimize ad performance and maximize return on investment while managing budgets effectively.
This position requires stewarding media purchase development and providing regular performance reports and insights to stakeholders.
Matching Summary
Match Score: 85
The role involves developing and executing programmatic advertising strategies to drive performance for Skechers brands across omnichannel and ecommerce channels.
Salary
Base: $80,000 - $100,000/yr USD; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
4+ years programmatic media buying experience
Experience with Google DV360 and The Trade Desk
Proficiency in Adobe Data Cloud and Action IQ
Strong analytical skills for campaign data interpretation
Ability to manage multiple campaigns simultaneously
Nice-to-have
Knowledge of latest programmatic advertising trends
Excellent communication and presentation skills
Experience with video, audio, display, and CTV programs
Strategic alignment with overall marketing objectives