You will hold the vision for how we communicate with customers in the Americas, bridging the gap between high-level CRM strategy and tactical execution
Job Summary
You will hold the vision for how we communicate with customers in the Americas, bridging the gap between high-level CRM strategy and tactical execution.
You will manage, mentor, and inspire a team of 2+ CRM professionals, fostering a culture of experimentation and continuous learning.
You will own the end-to-end lifecycle strategy for customers in NorthAm and LatAm, building sophisticated, automated journeys that drive key commercial impact.
Matching Summary
You will hold the vision for how we communicate with customers in the Americas, bridging the gap between high-level CRM strategy and tactical execution.
Skills & Requirements
Must-have
Americas customer lifecycle strategy
Automated customer journeys
Data-driven CRM execution
Stakeholder partnership and alignment
Enterprise CRM tools experience
Nice-to-have
Customer-obsessed approach
Collaborative influencer skills
Regional marketing nuances
High-growth environment experience
Key Requirements
5+ years in CRM or Lifecycle Marketing
2+ years managing team members
Hands-on experience with enterprise CRM tools (preferably Braze)
Proficiency in SQL for data insights (desirable)
Experience with localized campaigns across multiple regions/languages (desirable)