Senior Brand Manager Rum

Diageo

Hamburg, Germany
Brand strategy and brand plans
Consumer, customer and shopper insights
Omnichannel environment execution
As a member of the Rum brand category team, you will be the guardian of our brands within this category and work to shape their future

Job Summary

  • As a member of the Rum brand category team, you will be the guardian of our brands within this category and work to shape their future.
  • You will drive and project manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive recruitment, scale, and fame.
  • Diageo offers an inclusive company culture that puts employees and their development first, with a competitive salary, bonus, and many benefits.

Matching Summary

As a member of the Rum brand category team, you will be the guardian of our brands within this category and work to shape their future.

Skills & Requirements

Must-have

  • brand strategy and brand plans
  • consumer, customer and shopper insights
  • omnichannel environment execution
  • digital strategy and social media plans
  • shadow P&L management
  • pricing & promo strategy
  • commercial teams partnership

Nice-to-have

  • sense of adventure
  • inclusive company culture
  • celebrating life purpose
  • high energy and ambition
  • creative lens
  • inspire through purpose

Key Requirements

  • 6+ years of relevant marketing experience
  • Proficiency in English & German
  • Experience working across multiple countries/geographies

Work Rights

Not specified

Tailored Resume

Cover Letter