Experience with google analytics and crm platforms
Lithia & Driveway is seeking a Senior Manager for Retail Marketing Operations in the FL & TX regions to lead a team focused on enhancing dealership performance through innovative marketing strategies. The role emphasizes collaboration with regional leaders and the execution of data-driven marketing initiatives aimed at increasing customer loyalty and satisfaction
Job Summary
This role leads a regional field marketing team responsible for driving dealership performance through innovative, customer-focused strategies.
The position involves partnering closely with Regional and Store Leaders to increase quality traffic, customer loyalty, and long-term growth.
Candidates will receive competitive pay ranging from $115,000 to $165,000 annually plus bonus opportunities and comprehensive benefits including medical, dental, vision, and 401(k).
Matching Summary
Match Score: 85
Lithia & Driveway is seeking a Senior Manager for Retail Marketing Operations in the FL & TX regions to lead a team focused on enhancing dealership performance through innovative marketing strategies. The role emphasizes collaboration with regional leaders and the execution of data-driven marketing initiatives aimed at increasing customer loyalty and satisfaction.
Salary
Base: $115,000 - $165,000 annually; Bonus/Equity: Plus bonus opportunity; Benefits: Medical, Dental, Vision, 401(k), PTO, Stock Purchase Plan
Skills & Requirements
Must-have
Bachelor's degree in Marketing or Business
Strong knowledge of automotive retail operations
Experience with Google Analytics and CRM platforms
Proven ability to analyze data and measure ROI
Leadership experience managing regional teams
Nice-to-have
Fostering culture of accountability and innovation
Ability to manage multiple priorities in fast-paced environment
Strong organizational skills with attention to detail
Experience building OEM relationships at national levels
Key Requirements
Bachelor's degree in Marketing, Business, Communications, Advertising, or equivalent
Strong knowledge of automotive retail and dealership operations
Experience with Google Analytics, CRM platforms, and Microsoft Office Suite
Minimum years of experience not explicitly stated but implied by seniority