Lifecycle Marketing Manager, Prime Video International, O&O Marketing

Amazon

London, GB
On-site
Data-driven lifecycle strategy execution
End-to-end experiment design and analysis
Cross-functional product partnership
The role focuses on creating a strategic, data-driven approach to engage customers throughout their entire journey with Prime Video

Job Summary

  • The role focuses on creating a strategic, data-driven approach to engage customers throughout their entire journey with Prime Video.
  • You will own critical customer cohorts to identify opportunities for conversion, upselling, and retention through targeted interventions.
  • The team operates across EMEA, LATAM, and Canada territories, requiring collaboration with product teams to scale successful experiments.

Matching Summary

The role focuses on creating a strategic, data-driven approach to engage customers throughout their entire journey with Prime Video.

Skills & Requirements

Must-have

  • Data-driven lifecycle strategy execution
  • End-to-end experiment design and analysis
  • Cross-functional product partnership
  • Customer retention and acquisition focus
  • Programmatic marketing automation

Nice-to-have

  • Strategic thinking with tactical execution
  • Flexible in fast-paced deadline environments
  • Experience with O&O channel optimization
  • Ability to influence cross-regional stakeholders

Key Requirements

  • Strong analytical skills for customer behavior analysis
  • Experience managing lifecycle program strategies
  • Proven track record in running A/B tests
  • Ability to partner effectively with product roadmaps

Work Rights

Not specified

Tailored Resume

Cover Letter