Marketing Automation Strategist

Aristocrat Interactive

Boston, MA, United States
Base: $81,200 - $150,800 py; bonus/equity: not spe...
Hybrid
Marketing automation platform experience
Lifecycle marketing strategy
Behavioral targeting
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program

Job Summary

  • This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
  • Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
  • This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.

Salary

Base: $81,200 - $150,800 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision insurance, paid time off, 401(k) with employer matching

Skills & Requirements

Must-have

  • Marketing automation platform experience
  • Lifecycle marketing strategy
  • Behavioral targeting
  • Campaign experimentation
  • Predictive modeling
  • Personalized website experiences
  • Email, SMS, push notifications

Nice-to-have

  • Innovation, collaboration, and excellence
  • Self-directed and proactive
  • Hybrid, cross-functional team structure
  • World-class marketing automation programs

Key Requirements

  • 5+ years of experience
  • Bachelor’s degree in Marketing, Business, Communications, or related
  • Hands-on experience with Bloomreach Engagement or similar
  • Proficiency with Bloomreach features
  • Experience with Jinja or similar templating logic
  • Strong analytical skills
  • Excellent communication and collaboration skills
  • Highly organized and diligent
  • Must be authorized to work in the US

Work Rights

Authorized to work full-time without sponsorship

Tailored Resume

Cover Letter