Manager, Regional Marketing

RBC

Toronto, Canada
Marketing campaign development and execution
Sponsorship portfolio management
Cross-functional team leadership
You will play an important role in developing and project managing regional sponsorships and marketing campaigns ensuring that they drive to key objectives and are prioritized for greatest impact

Job Summary

  • You will play an important role in developing and project managing regional sponsorships and marketing campaigns ensuring that they drive to key objectives and are prioritized for greatest impact.
  • Manage the promotion and positioning of RBC’s brand, across all creative elements, ensuring it represents the voice of the client and balances the master brand with any sponsorships, programs or service brands.
  • We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Matching Summary

You will play an important role in developing and project managing regional sponsorships and marketing campaigns ensuring that they drive to key objectives and are prioritized for greatest impact.

Skills & Requirements

Must-have

  • Marketing campaign development and execution
  • Sponsorship portfolio management
  • Cross-functional team leadership
  • Brand strategy and communications
  • Performance measurement and reporting

Nice-to-have

  • Leveraging predictive models
  • Agency collaboration and management
  • Thought leadership development
  • Client relationship deepening

Key Requirements

  • 7+ years direct marketing or sponsorship experience
  • Bachelor's degree in Marketing, Business or Communications
  • Sponsorship contract negotiation experience
  • Executive stakeholder management

Work Rights

Not specified

Tailored Resume

Cover Letter